Korbel Champagne was ready to upgrade their image to a more elegant and sophisticated European looking style. Shirin Raban collaborated with creative director of Korbel Media, Aaron Heck, quality control department of Korbel Champagne and other professionals, over the course of two years to make this new branding. For the champagne labels, methods such as embossing, foil, metallic inks, gradients, transparencies and spot colors in Photoshop were employed. Design was applied to a wide variety of items including identity system, champagne labels for two complete lines in five sizes and thirteen varietals, export versions, Presidential neck labels, magazine ads, billboard, four pack mini champagne carriers, website and other marketing.
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