Mattel
.Twice each year, Mattel launches a number of new sub-brands for its toys such as Winx Italian Dolls, Polly Pocket, Rugrats, Dr. Seuss games, Collector Hot Wheels, Barbie Accessories and many others. Package design from concept to completion included collaborations with design managers, product and package designers, copywriters, structural engineers, mold makers, marketing, legal, costing, licensors, illustrators, photography crew, retouchers, and overseas production staff.