![](https://pro2-bar-s3-cdn-cf.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/1cb6e345-9ca4-4c36-9389-f26baf861aeb_rw_1200.jpg?h=e202afeefb955008858a7a6ee36cc19e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/794e1a5c-6bb2-435d-b4d5-17c8f1687a54_rw_1200.jpg?h=33e738f0d4e19cf9a82a4d3bb3acb60b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/bcc76582-97d7-4ae4-8ad1-e1ba5357901b_rw_1200.jpg?h=4b3dcedcfac04c4eb2eccfc6aba76224)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/d9a63605-24b1-4f09-bfe0-30c67f5dab42_rw_1200.jpg?h=acae99c22e9aaf8f6d780f2149ce1c99)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/6795024e-9e0d-4308-bc19-a97bbfd44336_rw_1200.jpg?h=5f1eed76ac26abf2d17bb0ce99114ea1)
Product Development:
Flavors and content was altered based on research on local product availability and research on superfood properties and health benefits.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/04376852-0a93-4ddf-8b4b-5c92c503f1f1_rw_1200.jpg?h=c0de301435a3c986cdfa975c28963da8)
Package Development:
Research of retail shelf and other sources for current styles, package function + materials
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/7a715b2d-d2fb-46e2-84fc-3949e6b6f7f7_rw_1200.jpg?h=b192a2bd18070eaf8dc9f73774817dae)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/4e5e077d-09ef-45a1-8b03-cca26fab75a0_rw_1200.jpg?h=46ae764cbcb7175a04dadf8766bd9c59)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/8c60a3bf-9c9a-4359-9b2e-db0e9eaf96a4_rw_1200.jpg?h=70d7f905bee29cf62ca0a516adbcedbf)
Product Name brainstorm included concepts of: to the point, happy, childish, fun, organic, truthful, naked, bare, honest, simple, animé, agile, fast moving, outside the box, moral values, peace, personable…
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/efdc803f-92f2-444e-ada0-bc6b5b973c7a_rw_1200.jpg?h=b4bd540c2d3679595c6b2a179a34a04f)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/669e76cf-d19c-4804-a4aa-3c91cb8b1893_rw_1200.jpg?h=42d4be1c181dbb773a4cbfeea285dda5)
Consumer Base: Concepts:
Male + Female Simple + Clean + Clear + Fun
Primary Age Group 6-18 Rugged "On the Go"
Secondary Age Group 18-35 Smart/Hip + Easy to Use
Pack + Store
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/7295a305-c64a-4fed-8877-985d52e88aa9_rw_1200.jpg?h=2706afafb9857b8cd5cde2269acc8d1f)
Packaging sketches were based on shelf and inspiration research as well as function, and manufacturer material and die-line availability.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/e530d113-ffaa-4f78-ac31-6564190fd785_rw_1200.jpg?h=fea8ffcea24023900f815d6b4b0b97e6)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/203f0e0f-a50e-43c4-ac2b-b6d2842946d2_rw_1200.jpg?h=60b25b87966c9a7ff7704429777b477f)
Single Serve: Multipack:
Individual + Single Serving + Stand Alone 4 pk - 8 pk - 12 pk Single Servings
Fit in Auto Drink Holders Large/Family Standard Size for Low Price
Portion Size Package 6 to 16 oz size range
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/91b525c1-c5f6-4edf-a27a-d8425cf70b53_rw_1200.jpg?h=860e5c1d8bec4fddb1454f16fda0448f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/efdcc645-b542-4f0e-bf74-915eaca89509_rw_1200.jpg?h=75db829d1e2c8bc336bd17385f4b4d83)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/6ee00b9f-e56c-4aff-b3e1-9c25ac33325c_rw_1200.jpg?h=1edc4e8bda5661af9852611ce17ce508)
Color scheme reseach based on children's fashions and whimsical illustrations and designs
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/91171e64-4bb9-42ee-bc60-c9452856ee51_rw_1200.jpg?h=e5190097309f966acc013630f09166df)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/604f4073-a443-4874-ba7e-52938d1b7963/da81a167-c040-48ba-ae1b-94d7e511a179_rw_1200.jpg?h=cb5cdeb0e7ca28f3a3433c0340a60cdb)